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Golden record · 88% confidence

Emma Sullivan

GM · The Ned London · London
VIPHigh intent4-yr tenure
Engagement
86
Lifetime value
£27,800
Email opens
81%

Strategic leader spanning biotech and digital health. Speaks at NuBreed events on AI in clinical trials. High-value VIP · flagged by AI for keynote consideration in 2026.

Why NuBreed scored 86

  • Attended 3+ procurement-track sessions+18
  • Visited 2 competing hospitality-tech booths+12
  • Booked premium accommodation+9
  • Flagged 'buying within 6 months' at registration+22
  • Opens 82% of Montgomery emails (top 5%)+11

On-site movement timeline

Reconstructed from badge scans, session check-ins, and beacon pings · Tue 09 Apr → Thu 11 Apr

Day 1 · Tue
  1. 08:42Badge scanned at South EntranceView
    ExCeL · South Hall
  2. 09:05Opening Keynote: AI in Hospitality55mView
    Main Stage
  3. 10:15Visited Genesis Therapeutics22mView
    Booth G14
  4. 11:00Panel · Generative AI in Clinical Trials48mView
    AI & Discovery Stage
  5. 12:30Lunch · VIP Lounge1h 5mView
    Level 2
  6. 14:00Workshop · LLM evaluation for life sciences1h 30mView
    Workshop Room B
  7. 16:10Visited Pfizer Ventures18mView
    Booth P02
  8. 18:45Day 1 exitView
    South Entrance
Day 2 · Wed
  1. 08:58Re-entry · badge scannedView
    South Entrance
  2. 09:30Fireside: Frontier models in drug discovery45mView
    AI & Discovery Stage
  3. 11:00Visited DeepMind Health11mView
    Booth G11
  4. 13:001:1 with Owkin partnerships30mView
    Investor Lounge
  5. 15:20Roundtable · Procurement of AI tooling1hView
    Investor Lounge
  6. 19:30Day 2 exitView
    South Entrance
Day 3 · Thu
  1. 09:12Final day entryView
    South Entrance
  2. 10:00Closing Keynote1hView
    Main Stage
  3. 14:00Visited Owkin14mView
    Booth G07
  4. 16:51Final check-outView
    South Entrance

Data on-ramp

How they reached the event website

  • LinkedIn adMar 12
    /summit-2025 · 0:42
  • DirectMar 14
    /agenda · 3:18
  • Email · early birdMar 14
    /register · 5:02
  • Organic searchMar 21
    /speakers · 1:55

Registration answers

VIP All-Access · £1,890

  • Primary interest
    Generative AI in life sciences
  • Job seniority
    C-Suite / VP
  • Buying authority
    Yes · final decision maker
  • Looking to procure within 6 months?
    Yes
  • Dietary
    Pescatarian

On-site attendance

11 sessions · 14 scans

  • Checked inTue 09 Apr · 08:42
  • Checked outThu 11 Apr · 16:51
  • Avg dwell / session47m
  • Badge scans14

Tracks attended

Engagement weighted by dwell

  • AI & Discovery Stage5 sessions
  • Clinical Innovation4 sessions
  • Investor Lounge2 sessions

Exhibitors visited

4 booths · 8 scans

  • Pfizer Ventures18m · 2×
  • Genesis Therapeutics22m · 3×
  • DeepMind Health11m · 1×
  • Owkin14m · 2×

Accommodation

Booked via organiser

  • HotelThe Mondrian Shoreditch
  • RoomSkyline Suite
  • Nights4
  • Spend£2,140

Email engagement

Across the last campaign series

  • Your VIP itinerary
    Mar 14
    OpenedClicked
  • Speaker spotlight: Soraya Patel
    Mar 11
    OpenedClicked
  • Last call: Hospitality Roundtable RSVP
    Mar 04
    OpenedClicked
  • Welcome to HRC London
    Feb 19
    OpenedClicked

Event history

7 events across 4 years

  1. HRC London2025
    VIP Attendee
  2. Independent Hotel Show London2024
    VIP Attendee
  3. IFE · International Food & Drink Event2024
    Panelist
  4. HRC London2023
    Attendee
  5. Speciality & Fine Food Fair2023
    Attendee
  6. HRC London2022
    Attendee
  7. Independent Hotel Show London2021
    Attendee (virtual)